B2B Product Marketing Leader

2024

Senior Marketing Manager

Amtech Software

• Responsible for generating 200+ registrants and $250K in revenue for Amtech User Conference
• Generated 60+ registrants and $16K in revenue for Amtech User Group (AUG) Spring Meeting
• Coordinated webinars on GoToWebinar that generated 130+ registrants
• Negotiated $20K in customer sponsorships for User Conference
• Created marketing plan in collaboration with product and sales teams
• Deployed marketing campaigns to target audience via various channels
• Reported directly to CEO and worked closely to develop marketing strategy
• Launched website refresh in collaboration with design team
• Produced landing pages, email marketing, social media promotion and marketing materials
• Supported product launches through marketing campaigns and lead generation
• Launched events on Cvent - building landing pages, email marketing campaigns and setting pricing
• Overhauled website from HubSpot CMS to WordPress post-acquisition of Label Traxx

2023

Marketing Operations Manager​

Roots Automation

• Responsible for event marketing plan and supported 10+ events per year
• Reported directly to VP of Marketing and worked closely to align sales and marketing
• Managed social media account of 3K followers globally to promote brand awareness
• Created email marketing campaigns in HubSpot to reach a target audience of 200 subscribers
• Supported sales team with updating lead status, lead scoring, and lead flow
• Executed CRM data clean-up and created templates in HubSpot
• Led daily stand up and weekly review of sprints in Jira
• Enriched data in Seamless for business development and sales to utilize
• Launched marketing workflows in HubSpot to nurture leads post-event
• Built out entire event process from start to finish including handoff to sales
• Generated reports and dashboards for ELT and investor reporting
• Produced 85-page CRM Playbook detailing Design and Setup, User Guide, and Data Management
• Researched industry publications for advertising opportunities and to devise a marketing plan
• Composed case studies working in collaboration with cross-functional teams
• Supported CRM refresh in collaboration with sales, marketing and consultants to launch lead scoring

2021-2022

Partner Marketing Specialist​

CognitiveScale

• Led marketing and product launch of TrustStar.ai that was adopted by 40 lenders and 200 loan officers
• Increased website traffic by 300% in 90 days with Google Ads
• Launched ad campaigns on Google, LinkedIn, and Facebook that generated 5+ leads per week
• Managed relationships with 10 strategic partners and external vendors
• Created marketing collateral, including case studies and demo videos
• Planned and budgeted for 10 events resulting in 40+ leads per event
• Managed social media account of 14K followers globally to promote brand awareness
• Launched and maintained Bynder for Digital Asset Management both internally and externally
• Reported directly to COO and worked closely to align sales and marketing